NeoOffice Advocacy

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Frankly, we think that's tragic. Frankly, we think that's tragic.
-Many open source projects do not have the benefit of a massively-funded advertising campaign, and NeoOffice/J is no exception. Our software does not rely on clever mass-marketing. Rather, it stands or falls on its own merit.+Many open source projects do not have the benefit of a massively-funded advertising campaign, and NeoOffice/J is no exception. Our software does not rely on clever mass-marketing or hyperbolic slogans. Rather, it stands or falls on its own merit.
Word-of-mouth is the primary way Macintosh users will discover NeoOffice/J. To that end, we in the NeoOffice/J community invite you to help us spread-the-word! A favorable remark here, a word of praise there, whether in your daily conversations, on the Web, on an (appropriate) mailing list, in a blog entry, etc., will all help NeoOffice/J gain exposure, mindshare, and users—thus making the world better and safer for freedom. If you need some goodies to convince people, take a look at what's in the [[NeoOffice/J_Press_Kit|press kit]]. Word-of-mouth is the primary way Macintosh users will discover NeoOffice/J. To that end, we in the NeoOffice/J community invite you to help us spread-the-word! A favorable remark here, a word of praise there, whether in your daily conversations, on the Web, on an (appropriate) mailing list, in a blog entry, etc., will all help NeoOffice/J gain exposure, mindshare, and users—thus making the world better and safer for freedom. If you need some goodies to convince people, take a look at what's in the [[NeoOffice/J_Press_Kit|press kit]].

Revision as of 13:06, 20 May 2005

Contents

Join the "Neo Advocacy" effort — Spreading the Word about NeoOffice/J

There are still millions of Mac users unaware of the joy that is NeoOffice/J.

Frankly, we think that's tragic.

Many open source projects do not have the benefit of a massively-funded advertising campaign, and NeoOffice/J is no exception. Our software does not rely on clever mass-marketing or hyperbolic slogans. Rather, it stands or falls on its own merit.

Word-of-mouth is the primary way Macintosh users will discover NeoOffice/J. To that end, we in the NeoOffice/J community invite you to help us spread-the-word! A favorable remark here, a word of praise there, whether in your daily conversations, on the Web, on an (appropriate) mailing list, in a blog entry, etc., will all help NeoOffice/J gain exposure, mindshare, and users—thus making the world better and safer for freedom. If you need some goodies to convince people, take a look at what's in the press kit.

Also, please consider joining our Community Relations team (see the related forum topic on Trinity) — Respond to uninformed news stories/postings on other forums, celebrate new NeoOffice/J releases, and so forth! It's no Spread Firefox.com...yet, but we're working on it.

If you are also a user of OpenOffice.org, consider helping improve relations between the larger OpenOffice.org community and the Mac OOo and NeoOffice communities.

Activities of the NeoOffice/J Community Relations Team

The following is an in-progress guide to what the Community Relations team does. More info will be added as needed.

If you want to join the team and help us out, leave a message in our forum topic on Trinity!

If you just want to suggest a site where we should maintain a product listing, know of a current listing not included below, or if you know of a site to which we should send an announcement of new NeoOffice/J releases, please add the site(s) to the appropriate section(s) below.

Maintaining NeoOffice/J Software Listings

Online Listings We Maintain

Sites Where We Should Be Listed

  • ZDNet/CNet/download.com — $9/mo. fee
  • TUCOWS — overly complex and restrictive listing agreement
  • Macintosh Products Guide (resubmit when 1.1 Final released)
  • Regional-specific software sites — de, fr, it, etc. — NeoOffice/J is localized into 40 languages, from Afrikaans to Zulu!
Members of the Community Relations team should consult the for more information on adding or updating a listing.

Listings or Endorsements from Others

These are software listings not maintained by the Community Relations team or sites which actively encourage their users to try or adopt NeoOffice/J (ongoing moreso than "mentioned once in this blog").


Press and Other Activities of the "NeoOffice/J Community Relations" Team

  • Submit stories to Slashdot and MacSlash for major NeoOffice/J releases (Beta and Final/GM, not Alpha or RC)
  • Help Ed with "corrections" to Slashdot stories/FUD about Mac OOo and Neo
  • Submit announcements to MacInTouch for major NeoOffice/J releases (Beta and Final/GM, not Alpha or RC)
  • Submit announcements to regional news sites for major NeoOffice/J releases (Beta and Final/GM, not Alpha or RC)
  • Follow-up on other reports/reviews of NeoOffice/J (e.g. lga on MacBidioulle's wrong screenshots)
  • Keep Neo/J on the radar by announcing on some sites more frequently (patch releases, etc.)
    • Which sites are appropriate for this type of higher-frequency releases? (Which won't get "mad" about frequent release notices for smaller updates and which won't bring too many new users who are more well-adapted to more stable releases?)
  • Et cetera
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